Mindshare begins with an immersive web experience.
From planning to wireframing, designing to developing, our experienced, in-house team ensures your website captivates customer hearts and minds. At Highland Group, we never use proprietary tools that lock you into a long-term agreements and all assets are fully owned by you.
From simple, single-page sites to complex navigation and programmatic functionality, Highland Group’s experienced team creates the most easy-to-use and engaging user experience.
Highland Group identifies the essential levers that drive consumer behavior and crafts content that compels users to carry out the actions outlined in your marketing strategy.
We use cloud-based hosting with a global content distribution network (CDN) to ensure your site performs fast everywhere. Automatic scaling ensures performance remains optimal as traffic to your site increases. All sites are proactively monitored for security at the server level.
Custom landing pages play a key role in optimizing the performance of campaigns as prospects move through the sales funnel. Highland Group designs landing pages that convert, with strong copy and calls to action.
Custom Application Development
Highland Group builds web applications to meet specific business needs, including budget estimators and address books, allowing you to provide a branded tool exclusive to your company.
Highland Group Website Development Capabilities
Our Strategic Process
Smart websites are built together. We partner with you in the development of your digital and web experience to express your brand and convert potential customers into buyers.
Creative Alignment Meeting
Client kickoff meeting to set project goals and expectations
Collaborative session to understand the user journey and experience, and co-create a functional site map
Present the user experience, design and tone
Present design concepts over several key pages
Beta Site Review
Present the built site, highlighting key features and design elements
Launch & Measure
Deploy site; monitor and adjust based on performance