Social Media

Connection by Design

Connect with your audience in real time.

Many brands treat social media as a cost of doing business rather than a catalyst for growth, but we see it differently. The right strategy can make every impression count, and turn quick impressions into lasting relationships.

Highland Group helps brands cut through the scroll with messages that carry weight and content that builds connection. Our process uncovers what your audience needs, then shapes a plan that turns quick interactions into lasting impressions.

Make Every Post Matter

Mé by Femé

Everest Collegiate High School & Academy

Social Media Capabilities

Audience Segmentation

Channel Strategy

Copywriting

Graphic Design

Visual Media

Content Calendars

Engagement Reporting

There’s more where that came from.

Our capabilities are as diverse as our clients' needs. While this list highlights many areas we specialize in, it’s not exhaustive. If you don’t see what you’re looking for, reach out — we’d love to discuss how we can help.

Let's Chat

Our Strategic Process

We integrate strategic planning, creative execution and performance measurement to deliver marketing tactics that resonate with your audience and drive engagement.

Think

Project Kickoff

Client kickoff meeting to set project goals and expectations

Strategy Workshop

Collaborative session to align business and social media goals with audience needs

Create

Strategy Review

Present Social Media strategy document with recommended actions

Content Planning & Review

Build out calendar and create content for posting

Activate

Launch

Build, schedule and send posts according to the editorial calendar

Measure

Monitor post engagement and adjust based on performance

Related Work

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