Testing

Turn Uncertainty Into Clarity

“We think it’s working” isn’t a strategy.

Every digital experience on your website or web app carries assumptions. Testing reveals which ones hold true and which stand in the way. By blending behavioral analytics with direct user input, Highland Group uncovers where friction exists, what drives engagement and how people actually interact with your site or product to set a clear, evidence-based foundation for smarter decisions and more effective experiences.

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Let’s Put Your Experience to the Test

Rockford

Sun Title

Testing Capabilities

Heat Maps

Scroll Depth & Click Tracking

Funnel Analysis

Drop-off Mapping

User Interviews

UX Behavior Audits

There’s more where that came from.

Our capabilities are as diverse as our clients' needs. While this list highlights many areas we specialize in, it’s not exhaustive. If you don’t see what you’re looking for, reach out — we’d love to discuss how we can help.

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