Naming

A name is one of the most lasting elements of your brand, and every strong brand, product and service begins with a name that captures its promise. Our role is to uncover that promise and translate it into a name that resonates from the first moment it’s heard.

At Highland Group, we specialize in naming that brings order to complexity and uncovers the true potential behind your brand, products and services. With strategy as our foundation and creativity as our catalyst, we craft names that resonate deeply with your audience and show a clear sense of who you are and what you stand for.

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