Communications are integral to telling your story … the story of your brand, your company, your products and services. Our team crafts words, graphics and images into pieces that live on their own and work cohesively. Highland Group develops communications that meet your business objectives and motivate prospects to discover more.
Marketing collateral is the mainstay of supporting sales efforts. Whether you need materials that can be mailed, handed out, displayed on-site or emailed, Highland Group creates distinctive marketing pieces that grab your audience’s attention.
Sales presentations help educate, explain and win over stakeholders so they become ambassadors of your brand and product offerings. Highland Group develops high-impact presentations that create a memorable experience for the audience.
Annual Reports & ESG Reports
Your company’s sustainability activities and financial performance can be critical to winning new customers or investors. Highland Group creates annual reports and ESG reports that reflect progress, performance and alignment with your core values.
Social Media Management
Build a social media strategy for your brand with smart creative and copy that drives conversion. Our team members are experts in this evolving extension of digital marketing, meaning you'll stay ahead of the trends and effectively reach potential customers.
When you need to tell the world about something new or important, a press release can help you communicate quickly and effectively. Highland Group crafts releases that engage media and lead to press coverage.
Blogs show you have expert, timely knowledge of your business and industry. Highland Group creates keyword-rich blog content that positions you as a leader and helps new people find you online.
An email newsletter at a regular cadence can inform, educate and promote based on your business goals. Highland Group develops and delivers content that keeps your followers interested and waiting for the next update.
Internal communications help keep employees informed, announce changes, communicate business strategies and more. Highland Group crafts this vital messaging in an efficient way that also reinforces your brand.
Highland Group Communications Capabilities
Our Strategic Process
From initial strategy to copy and design review, Highland Group has the experience and expertise to create authentic, on-brand content while managing and measuring audience engagement.
Creative Alignment Meeting
Client kickoff meeting to set project goals and expectations
Collaborative session to understand customer needs and define content requirements
Copy & Design Review
Present content and layout to approve creative direction and identify editorial corrections
Further creative development of creative assets
Deploy tactics in selected channels
Measure & Audit
Monitor and adjust based on usage and performance; update with new content as needed