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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Grand Rapids Chamber

The Grand Rapids Chamber of Commerce wanted to underscore their commitment to a thriving and prosperous West Michigan for all through a dynamic, immersive brand experience.
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What We Did

Highland Group crafted a new brand and Create Great tagline to showcase Grand Rapids Chamber’s value proposition to its 2,500 members across the region. This identity was expressed in a new logo, business system and in immersive print and environmental collateral throughout their 11,000 ft² member-centric office space.

National Communications Excellence Award​ Recipient
Photography: Lance Nelson
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Eastern Kille Distillery
Kent District Library
Steelcase
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645 Cherry Street SE
Grand Rapids, MI 49503

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