Grand Rapids Ballet

Grand Rapids Ballet is Michigan’s only professional classical ballet company, dedicated to lifting the human spirit through the art of dance. With each season bringing new productions to the stage, they needed a marketing partner to craft compelling visuals and strategic materials that would captivate audiences and showcase the artistry of their performances.

Services

Art Direction

Email Marketing

Graphic Design

Brand Advertising

Industry

Performing Arts

What We Did

Highland Group partners with Grand Rapids Ballet on an ongoing basis, providing art direction and graphic design for photoshoots, season announcements and individual productions. We help them bring each performance to life through print, digital and out-of-home advertising, email marketing and beautifully designed programs that enhance the audience experience.

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Grand Rapids Ballet