Pro Services

Highland Group partnered with Pro Services to lead a full brand refresh — updating their visual identity, clarifying their messaging and launching a performance-driven website to better reflect the high-stakes work they do. With the brand refresh complete, we then worked closely with their team to update key sales collateral to support conversations in the field, along with an event activation calendar to support year-round outreach.

Now with a strong foundation in place, HG will continue to support Pro in strengthening their brand reputation and expanding their reach through content strategy and SEO, ongoing content marketing and targeted digital tactics like paid media, retargeting and CRM optimization.