Why We’re a B Corp

Advertising & Marketing

Digital Strategy & SEO

Website Development

Applied Innovation

Eastern Kille Distillery

Kent District Library

Grand Rapids Chamber

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Varnum Law

Business leaders and innovators look to Varnum as their trusted legal advisor for excellence, innovation and superior results. The firm asked Highland Group to create a stronger unified brand and digital presence.

Services

Digital Strategy & SEO

Website Development

Industry

Legal

What We Did

Highland Group developed new messaging and brand expression, including an updated color palette, website and corporate brochure.

Photography: Mitch Ranger

Videography: Sidecar

Post-launch, Varnum's number of keywords in the top 3 Google positions increased 60% and page views to Lawyers and Locations increased 14%.

+93%

Clicks to Website

+79%

Impressions

+44%

Conversions

More Work

Applied Innovation

Eastern Kille Distillery

Kent District Library

Related Services

Digital Strategy & SEO

Website Development

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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