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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Varnum Law

Business leaders and innovators look to Varnum as their trusted legal advisor for excellence, innovation and superior results. The firm asked Highland Group to create a stronger unified brand and digital presence.

Services

Digital Strategy & SEO

Website Development

Design & Art Direction

Industry

Legal

What We Did

Highland Group developed new messaging and brand expression, including an updated color palette, website and corporate brochure.

Business cards creative designed by HG

Photography: Mitch Ranger

Videography: Sidecar

Post-launch, Varnum's number of keywords in the top 3 Google positions increased 60% and page views to Lawyers and Locations increased 14%.

+93%

Clicks to Website

+79%

Impressions

+44%

Conversions

More Work

Progressive Companies

Applied Innovation

Eastern Kille Distillery

Related Services

Digital Strategy & SEO

Website Development

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

(616) 528-8936‬

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