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645 Cherry Street SE
Grand Rapids, MI 49503

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Varnum Law

Business leaders and innovators look to Varnum as their trusted legal advisor for excellence, innovation and superior results. The firm asked Highland Group to create a stronger unified brand and digital presence.
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Branding
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Legal

What We Did

Highland Group developed new messaging and brand expression, including an updated color palette, website and corporate brochure.

Photography: Mitch Ranger
Videography: Sidecar
Post-launch, Varnum's number of keywords in the top 3 Google positions increased 60% and page views to Lawyers and Locations increased 14%.
+93%
Clicks to Website
+79%
Impressions
+44%
Conversions
More Work
Applied Innovation
Eastern Kille Distillery
Kent District Library
Steelcase
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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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