Highland Group will help you develop a professional, personable brand identity that connects with customers, prospects and employees — whether they’re on their phones, searching the internet or browsing through a magazine. Using our proven, pragmatic Think-Create-Activate process, we help you unlock the unique dimensions of your brand and ensure it is consistently presented across all marketing tactics.
Whether it's a new or existing brand, Highland Group helps you understand prevailing attitudes and perceptions and the competitive landscape to craft a singularly strong brand strategy.
The perfect name defines and transforms your identity while inspiring your customers. We work with you, guiding you toward a name that tells your unique story.
Messaging & Frameworks
Highland Group helps you create a smart framework that reflects your company culture, core values and organizational mission while resonating with your audience.
Brand Identity & Logos
We design your brand identity to include a mark, typography, color palette, pattern language and more. Clear brand guidelines help you integrate your brand across all touchpoints.
No matter the environment — from in-person to digital, social media to print — the look, sound and feel of your brand should be consistent. Highland Group considers and activates every brand touchpoint for an intentional, rewarding customer experience.
Highland Group directs a branded employee experience that takes into account your culture and core values and aligns those with the way employees live out the brand through their work.
Whether you choose wall signage, custom photography, bold graphics for fabric or branded glass film, Highland Group helps you create a space that fully supports your brand and surrounds guests with your message.
Highland Group Branding Capabilities
Our Strategic Process
Highland Group believes in the power of great brands. With an intentional, facilitated process, we help you build a powerful brand expression that creates equity and powers growth.
Creative Alignment Meeting
Client kickoff meeting to set project goals and expectations
Collaborative session to understand the market, target audience and client value proposition
Present creative concepts, setting the visual expression and tone
Further develop selected concept
Develop brand guidelines and establish use case scenarios