Email Marketing

Reach, Engage & Convert With Confidence

Turn your email marketing into a powerful growth engine.

Email marketing is one of the most effective ways to connect with your audience and drive sales. At Highland Group, we craft personalized, data-driven email campaigns that nurture leads, engage your already-existing customers and position your brand as a thought leader in your space.

No matter your goals, we craft email and SMS campaigns that are compelling and timely.

Create Connections That Last

Emancipet

Grand Rapids Ballet

Everest Collegiate High School & Academy

Email Marketing Capabilities

Platform Migration

Campaign Development

Campaign Management

Email & SMS List-Building

Quarterly Analytics & Reporting

There’s more where that came from.

Our capabilities are as diverse as our clients' needs. While this list highlights many areas we specialize in, it’s not exhaustive. If you don’t see what you’re looking for, reach out — we’d love to discuss how we can help.

Let's Chat

Our Strategic Process

We integrate strategic planning, creative execution and performance measurement to deliver marketing tactics that resonate with your audience and drive engagement.

Think

Project Kickoff

Client kickoff meeting to set project goals and expectations

Strategy Workshop

Collaborative session to align platform capabilities with business goals and audience needs and prioritizes planning and strategy to maintain campaign performance during the transition

Create

Platform Setup & Optimization

Set up and/or optimize email platform and integrates with client website, CRM and analytics

Develop Content & Build Campaigns

Present editorial calendar, content, campaign copy and creative

Activate

Launch

Build, schedule and send campaigns according to the editorial calendar

Measure & Adjust

Monitor and adjust based on performance

Related Work