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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Rockford Construction

Real Estate Developer Rockford Construction built a mixed-use development in Grand Rapids’ Heartside neighborhood, just outside the city center. The mission-driven company wanted the new building’s brand to connect with young professionals.
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Construction Real Estate Development

What We Did

Highland Group developed a full identity that communicated the neighborhood’s vibrancy, diversity and creative spirit. Artful pattern language provided versatile design elements for all brand and sales touchpoints, including the building itself.

Photography Credit:Lance Nelson
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Eastern Kille Distillery
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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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