For 25 years, Highland Group has helped organizations unlock momentum with game-changing branding, messaging, websites and more.
In celebration of Small Business Week and our 25th anniversary, we’re offering a pro bono brand and website engagement for one West Michigan small business.
Over one business week, our team will collaborate with the selected business to develop foundational brand and digital tools that support continued growth.
The selected business will receive:
- Visual brand (logo, color palette, font system)
- Messaging (brand archetype, sample headlines, grammar and punctuation best practices)
- Brand guidelines document
- Webflow website with four pages, including: Home, About, Services/Product, Contact
- Social media templates
- Choice of one additional branded asset concept (business card or letterhead, branded merch concept, signage concept)
This is for small businesses that are:
- Based in West Michigan
- Have a clear product or service offering
- Ready to strengthen how their business shows up in the world
- Excited about building a strong foundation for future growth
- Able to actively participate during the project week (May 4–8, 2026) and complete pre-work questionnaire by 12 pm ET on April 29, 2026
- Under $10M in revenue
What to expect
Applications will be reviewed by the Highland Group team. One business will be selected based on readiness, potential impact and alignment with the scope of the engagement.
The selected business must be available for prep work during the week of April 27, 2026, for project collaboration during Small Business Week (May 4–8, 2026) and willing to allow Highland Group to document the process for portfolio and storytelling purposes.
The selected business will also be responsible for any external costs associated with implementation, including Webflow subscription fees, domain registration, website hosting and potentially fonts and stock photography, if needed.
If your business is selected for the project, you will be contacted via email by 5 pm on April 20, 2026.
Read the full program guidelines here.
