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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Rockford - One South

Real Estate Developer Rockford built a mixed-use development in Grand Rapids’ Heartside neighborhood, just outside the city center. The mission-driven company wanted the new building’s brand to connect with young professionals.
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Highland Group developed a full identity that communicated the neighborhood’s vibrancy, diversity and creative spirit. Artful pattern language provided versatile design elements for all brand and sales touchpoints, including the building itself.

Photography Credit:Lance Nelson
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Steelcase
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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

(616) 528-8936‬

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