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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Kent District Library

Kent District Library needed an updated brand identity to reflect its dynamic, innovative approach to serving all members of the community.
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Nonprofit

What We Did

Highland Group constructed a versatile logo system, color palette and pattern language that celebrated the library’s purpose and personality. A new branded house architecture provided structure across over 50 programs, events, services and KDL publications, reflecting a strong, vibrant, intentional organization.

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Applied Innovation
Eastern Kille Distillery
Steelcase
Grand Rapids Chamber
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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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