PR/Social Media Specialist

Highland Group Culture

‘We are HG’ is more than a URL, it's a promise: A commitment that you’ll partner with a team of marketing professionals who love what they do, and who they do it with. Each tactic we touch reflects our mission to positively impact the hearts, minds and environments of our communities.

Grand Rapids, MI

Full-Time with Benefits


About You / What You’ll Need + Position Specifics

The PR/Social Media Media Specialist will lead Highland Group marketing and client PR and social media strategies. Responsibilities will include: 

  • Create and manage media relations, including identifying and planning media opportunities, pitching stories and expert spokespeople, and developing and maintaining media lists and media relationships
  • Research, write and pitch press releases and relevant stories
  • Track media mentions and other effectiveness measures
  • Create engaging social media and thought leadership content aligned with the organization's goals and brand identity across multiple social platforms
  • Engage with community through responses, reposts, polls and more
  • Measure success of social campaigns
  • Stay up to date on social trends and best practices
  • May also be responsible for blog, newsletter and other long-form content and managing influencer campaigns

Preferred Qualifications

  • 3-5 years experience with social media and/or PR in a professional setting
  • Bachelor's or advanced degree in marketing, communications, PR or relevant field 
  • Strong oral and written communication 
  • Agency experience a plus, but not necessary
  • Comfortable using technology to advance the agency needs 
  • Collaborative, goal-oriented, self-starter 
  • Passion working with social and local media 
  • Desire to be curious, awesome and essential
To apply please email your resume and cover letter via the link below.
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About HG

Highland Group is a creative studio delivering business results through brand strategy, marketing, graphic design and digital experiences. We work with action-oriented, entrepreneurial leaders -- local and global -- who are motivated to grow their organizations. Our work is smart, strategic and fun and we do it while exhibiting our core behaviors: be curious, be awesome, be essential. Since 2016, we've been a Certified B Corporation working for a more sustainably prosperous planet. 

Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Print, How Magazine, Luerzers Archive, ADDYs, Telly Awards and Graphis. Our business has been selected by the State of Michigan as a “50 Companies to Watch Winner” and was awarded “101 Best & Brightest Companies to Work For.”