Copywriter / Content Writer

Highland Group Culture

‘We are HG’ is more than a URL, it's a promise: A commitment that you’ll partner with a team of marketing professionals who love what they do, and who they do it with. Each tactic we touch reflects our mission to positively impact the hearts, minds and environments of our communities.

Grand Rapids, MI

Full-Time with Benefits


About You / What You’ll Need + Position Specifics

What we’re seeking is a storyteller that thrives in the intersection of branding and marketing. Our clients want their stories told in engaging, authentic and articulate ways and across every platform. And you're the one that can absorb their complex industries and translate it into written solutions that are easily understood. You understand that in marketing, it’s more than words for words sake. Strategy is everything, and every character (literally) counts.

As part of the creative team, you create the links between the account strategy and the creative vision. You see the big picture, diving into the problem-solving nature of taking the complicated and creating the messaging that will move audiences. And you, as a natural ringleader - gather all of the appropriate teammates together to reach the inspired solution.

Strategic Communication. We work with clients in times of growth or transition, times when communication is everything. We need a partner to build a strategic communications framework. This partner is a critical cog in tailoring copy to our client's audiences in each stage of the customer journey.

Ad Writing. We’re a full service ad agency. That means we need ads that perform just as well in print and on the radio and TV as they do online and on social channels. You want to write snappy headlines and make sure every ad matches the medium.

Editorial Writing. Interview our client’s customers to help shape and celebrate their experiences with engaging storytelling.

Content Writing. Bringing people through a complex sales process can mean lots of words. From blog posts to sales presentations to collateral and catalogs, technical topics and big word counts don’t intimidate you and you understand the art of the hook.

Editor and Proofreader. You have strong feelings about grammar, punctuation and oxford commas. You know and love AP style. You use professional proofreader's marks
with relish.

Team Player. Participate in a digital audit? Attend discovery sessions with a new client? Interview SMEs for a new project on a topic you know very little about? Work side-by-side with your team to do content planning? These activities sound delightful to you.

What You’ll Need to be Successful
We’re looking for someone with five years background in marketing, communications, PR or journalism. A person with exceptional written and verbal communication skills. A self-starter who loves storytelling and can dive into the technical and articulate it for every audience and every platform. A naturally curious individual who enjoys learning new topics. A student of their craft. A leader who is quick on their feet, loves the details, deadline driven and thrives in a fast-paced, high-energy open office. A proven professional who is interested in being part of a group that is constantly evolving to do and be better.

Preferred Qualifications

  • Content Creation: 5 years (Preferred)
  • Bachelor's or advanced degree
  • Strong oral and written communication
  • Agency experience a plus, but not necessary
  • Comfortable using technology to advance the agency needs
  • Collaborative, goal-oriented, self-starter
  • Desire to be curious, awesome and essential
To apply please email your resume and cover letter via the link below.
Email Your Application

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About HG

Highland Group is a creative studio delivering business results through brand strategy, marketing, graphic design and digital experiences. We work with action-oriented, entrepreneurial leaders -- local and global -- who are motivated to grow their organizations. Our work is smart, strategic and fun and we do it while exhibiting our core behaviors: be curious, be awesome, be essential. Since 2016, we've been a Certified B Corporation working for a more sustainably prosperous planet. 

Many of the world’s most prestigious creative competitions have recognized our work: Communication Arts, Print, How Magazine, Luerzers Archive, ADDYs, Telly Awards and Graphis. Our business has been selected by the State of Michigan as a “50 Companies to Watch Winner” and was awarded “101 Best & Brightest Companies to Work For.”